The Yachting Lifestyle brand began 11 years ago with Yachting Lifestyle 365, an editorial platform designed as a guide to everyday luxury living, providing an insider look to yachting enthusiasts and luxury travelers on events, destinations, travel, housing and everything luxury year round.
Over the years, we grew to be a trusted and sought out brand on the yachting lifestyle experience, bringing the information to the affluent buyers through compelling content and storytelling. We knew the affluent buyer. We understood how they lived, where they shopped and how they vacationed. For that reason, we saw it beneficial to turn the pages of our brand to directly present to them the luxury brands behind the sought out experiences we already packaged for them.
There YLS Digital was born – a collaborative approach that would allow luxury brands to gain access to those clients. Today, with YLS Digital we are combining our omnichannel storytelling experiences along with digital marketing services to provide luxury businesses the resources they need to reach, engage and convert those affluent buyers to loyal customers.